CHAUVET® Hires Roland Gelman as Product Marketing Manager

October 15, 2008

Roland Gelman came on board as CHAUVET’s Product Marketing Manager in mid-August with a background in lighting. Gelman previously worked as Product Manager for Black & Decker’s lighting portfolio, which includes LED work lights, rechargeable spotlights and lanterns.

In his capacity at CHAUVET®, Gelman works with both the product and marketing departments, keeping a tight focus on the entire product cycle from conception to launch .“ He brings together our technical minds and creative minds to ensure a coherent product marketing strategy, one that reflects the company’s focus on value, innovation and performance,” CEO Albert Chauvet said.

Product development is one of Gelman’s passions. “I go out and do the research, talk to end users and learn what their likes, dislikes and frustrations are for a product in a given application” he said. The best part is finding solutions that address those frustrations, deliver a better product to the end user and allow CHAUVET® to continue to win in the marketplace, he said.

Sometimes, customer feedback causes Gelman to switch from a product mindset to a marketing one. He then works with the marketing creative team on changes in product presentation rather than on product development.  For example, one of his first projects for CHAUVET® was developing a brochure for the LDI show that clearly separates the Production side of the business from the DJ and Club side.

Gelman’s other interests include reading, sampling the many fine restaurants in Fort Lauderdale, where he lives, and participating in outdoor activities.