LDI 2007 could well have been renamed LED-I, with the energy-saving diodes replacing halogen and discharge lamps in just about every display at the 3-day tradeshow in Orlando, FL. Nowhere were they more prominent than in the CHAUVET® booth, which showcased LED-fitted luminaires exclusively, under a “Green Thinking” theme aiming at increasing awareness of their environmental benefits. The presentation awed attendees and generated enough buzz among pundits to earn this year’s Big Booth Design Award.
| “The award is impressive but, honestly, I’m more impressed with your forward thinking, your strong growth, your new products,” said author and PLSN editor Richard Cadena. |
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Highlights of the booth included a 30-foot tall floating ceiling illuminated by COLORado™ 3 wash lights, and the debuting COLORado™ 6, and COLORado™ 1 units. Bassist Bobby Dahl of Poison stopped by to praise the COLORado™ 3, which went on tour with the rock super group this summer. |
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“In an age where the environment is a rapidly growing concern, LED fixtures offer all of us a chance to clean up our act,” quipped CEO Albert Chauvet.
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A lounge setting complete with baby grand piano, plush seating, and a symmetrically split DVwall™ pleased multiple senses at once. New products, each paired with a DMX controller, were placed on interactive pedestals around the booth’s perimeter. |
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| Among them: the pint-sized MiN™ Spot, the first ever LED-fitted moving yoke spot introduced to the US market, featuring one 14-watt RGB LED and 9 gobos; the MiN™ Wash, co-anchoring the smaller-is-better revolution; And the Vue™ VI, which combines the spectacular mid-air effects of the recently launched Élan™ with the projection capacity of the Vue™ series. For plug n’ play aficionados, CHAUVET® debuted the LX5™, LX10™, and J-Five™ moonflower effects, with brighter and tighter beams than previously realized through the use of halogen bulbs. |
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Realizing that not all customers can make the trip to LDI each year, CHAUVET® is offering a web-based broadcast of the booth, which features live-recorded interviews concerning new products, overall video and pictures of the booth display, and show highlights. View it online at www.chauvetlighting.com |
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