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September
- October 2008
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Roland Gelman named Product Marketing Manager
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Roland Gelman came on board as CHAUVET’s Product Marketing Manager in mid-August with a background in lighting. Gelman previously worked as Product Manager for Black & Decker’s lighting portfolio, which includes LED work lights, rechargeable spotlights and lanterns.
In his capacity at CHAUVET®, Gelman works with both the product and marketing departments, keeping a tight focus on the entire product cycle from conception to launch.“ He brings together our technical minds and creative minds to ensure a coherent product marketing strategy, one that reflects the company’s focus on value, innovation and performance,” CEO Albert Chauvet said.
Product development is one of Gelman’s passions. “I go out and do the research, talk to end users and learn what their likes, dislikes and frustrations are for a product in a given application,” he said. The best part is finding solutions that address those frustrations, deliver a better product to the end user and allow CHAUVET® to continue to win in the marketplace, he said. Sometimes, customer feedback causes Gelman to switch from a product mindset to a marketing one. He then works with the marketing creative team on changes in product presentation rather than on product development. For example, one of his first projects for CHAUVET® was developing a brochure for the upcoming LDI show that clearly separates the Production side of the business from the DJ and Club side.
|  Roland Gelman |
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Gelman’s other interests include reading, sampling the many fine restaurants in Fort Lauderdale, where he lives, and enjoying the great outdoors. |
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Mike Graham joined CHAUVET®
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Michael Graham joined CHAUVET® in July to assume the position of Sales Support Manager.
In this position, Mike resolves any issues that may arise with customers. “I’m not a salesman, but the representatives know I am here for them, with their best interests at heart,” he said.
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Mike Graham
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During his college years Mike brought up and debugged the lighting for new theaters at two different colleges. More recently he held several positions at Coemar USA including customer and technical services manager and regional sales manager. He held similar positions with Barbizon Miami from 2002 to 2004. In addition, he has experience in other facets of the lighting industry such as operating and maintaining lighting for cruise ships and in new technologies such as LED lighting. |
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Graham lives with his wife Annie and young son Connor in Pembroke Pines, Fl.
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MICROSOFT’s ZUNE HOUSE ARCHI-ENTERTAINS CHAUVET
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Los Angeles, CA- By day Microsoft’s Zune L.A. is a workspace and the marketing launch pad for Zune products; but by night California’s who’s who of the music, art and event-planning world take over the facility to enjoy multi-media, mojitos and music.
Global marketing for Zune, Microsoft’s answer to the iPod, is headed by Chris Stephenson who calls the space “a clubhouse for the creative community in L.A. – a place for people to gather and connect.”
Nights, it hosts by-invitation-only networking events for L.A.’s creative crowd as well as corporate-sponsored affairs that expose clients and attendees to the latest trends in art, design and music. |
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Called in to “bring warmth and dynamic lighting to the project”, CHAUVET® dealer and installer Scott Ramsey of Broadcast Support, Inc. said he selected LED products as they fit the bill for their coloring abilities and the savings in energy they afford. The entire space is strewn with fixtures, but the main concentration of LED lighting fixtures is in the uniquely round performance space. |
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All told, the installation features 10 Q-Wash™ LED 36’s, 60 LEDsplash™ Jr’s, 6 COLORado™ 1’s and a D-Fi™ Wireless DMX system. Integrating a lighting system to reflect the proper tone for creative gatherings was key,said Jamaal Layne, Zune L.A.’s Event Manager. “With the LED lighting provided by CHAUVET®, they have created and control the atmosphere and warmth of the space.” |
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Chiffon + LED = GLAM
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Hawaii, USA- “Easy in, easy out,” that’s how Lighting designer Tim Nelson of Maui-based MSP, summed up the flawless execution of the lighting design of an upscale corporate event recently held at the Grand Hyatt Kauai hotel. Nelson specified 16 CHAUVET® COLORado™ 6’s LED bank systems to meet several challenges, not the least being a potential fire hazard due to the fact the fixtures would be in constant touch with floor-to-ceiling chiffon curtains draped around the room’s perimeter.
| Due to the choice of an all LED gear with minimal heat emission, “we never had to worry about that,” Nelson said.
Another challenge was the need to glamorize the room very quickly as there was not much time to prep the premise before the arrival of guests. The COLORado™ 6 units’ low weight – at 13kg or 29lbs each- and easy setup made installation a snap. | |
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Finally, the client had specified specific color schemes to set different tones throughout the dinner/dance affair. Nelson said the color choices and the color consistency offered by the fixtures were right on target. There was one set of color when the guests arrive, another when dinner was served and multiple colors when the band started playing. “The client loved it,” Nelson said, and “couldn’t believe that these were LEDs. These things are so damn bright, he said.” |
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Based in Maui, Hawaii, MSP, which stands for Major Show Productions, designs and produces shows ranging from concerts to corporate events.
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CALENDAR
NOTES
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| •LDI , October 2008 Booth #3004
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www.chauvetlighting.com
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©CHAUVET
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